Nigerian music executive Michael Collins Ajereh, popularly known as Don Jazzy, has spoken warmly about the impact Afrobeats star Ayra Starr has had on his life and career.
The Mavin Records founder made the revelation while responding to a post on X praising his role in Ayra Starr’s emergence as a major Nigerian music act. The fan credited Don Jazzy with helping to discover and develop the singer’s talent.
Rather than taking all the credit for her success, Don Jazzy acknowledged that the relationship has also transformed his own journey as a music executive.
“She has most definitely changed my own life too. I bless the day I was shown her Instagram freestyle o. And she has been nothing but a dream Starrgirl,” he wrote.
Don Jazzy first discovered Ayra Starr through her social media freestyles before signing her to Mavin Records in 2020. At the time, the young singer was 18 and had attracted attention with her vocal performances online.
Since joining the label, Ayra Starr has grown into one of Nigeria’s prominent Afrobeats artistes, recording internationally recognised songs and building a substantial global audience.
Her career has also contributed to Mavin Records’ continued visibility in the international music market. The singer’s achievements include a Grammy nomination and major recognition at the Music of Black Origin (MOBO) Awards.
The development is significant because it highlights the role of talent discovery and artist development in Nigeria’s rapidly expanding music industry. Don Jazzy’s comments also offer insight into the relationship between an artiste and the executive who helped launch her professional career.
Ayra Starr recently released her third studio album, Starrgirl, further extending her growing catalogue and international profile.
For Don Jazzy, his latest reflection serves as a reminder that the success of an artiste can also reshape the fortunes and legacy of the person who discovered them.
