Unity Technologies has announced plans to roll out a new artificial intelligence tool that it says will be capable of generating entire casual games from natural language prompts, marking a significant expansion of its generative AI strategy.
Speaking during a recent earnings call, Unity CEO Matthew Bromberg said the company will unveil a beta version of an upgraded Unity AI assistant at the upcoming Game Developers Conference in March. The tool, he said, is designed to enable developers to “prompt full casual games into existence with natural language only,” reducing or potentially eliminating the need for traditional coding during early-stage development.
“AI-driven authoring is our second major area of focus for 2026,” Bromberg said. He added that the assistant will be native to Unity’s platform, allowing creators to move more seamlessly from prototype to finished product.
According to Bromberg, the upgraded system will combine Unity’s internal understanding of project context and runtime performance with leading external AI models. He argued that this hybrid approach would provide more efficient and effective results for developers compared to relying solely on general-purpose AI systems.
Unity has been outspoken in its support of generative AI tools, positioning them as a means to improve content discoverability, increase advertising revenue opportunities, and accelerate product innovation. However, the company’s AI initiatives have also drawn criticism within the developer community, reflecting broader industry debates over automation, intellectual property, and creative control.
Bromberg said the new AI assistant aims to “democratise” game development by enabling non-coders to build interactive experiences while also boosting productivity for experienced developers. “Our goal is to remove as much friction from the creative process as possible,” he said, describing Unity’s ambition to serve as a bridge between early creative ideas and fully realized digital products.
During the question-and-answer portion of the earnings call, Bromberg suggested that AI-enabled tools could dramatically expand the creator base, predicting that “tens of millions” more people could begin developing interactive entertainment as barriers to entry fall.
Unity’s current AI assistant already integrates large language models from OpenAI and Meta Platforms—including GPT and Llama models—to answer user questions, generate code, and perform automated actions. In addition, Unity’s AI-powered asset generators rely on a mix of in-house and partner technologies, including models from Scenario and Layer AI built on Stable Diffusion and FLUX foundations.
The forthcoming beta release at GDC is expected to provide further insight into how Unity intends to compete in an increasingly crowded AI development tools market, as major technology firms and game engine providers race to integrate generative capabilities into creative workflows.
